Reebok - Reetone People Reebok have been very successfull with their Reetone range of products.
With so many success stories out there, the Reebok team wanted a way for people to share their fitness and weight loss stories and also for the Reetone store staff to connect with them.
Our solution was "Reetone People", a social forum where stories win prizes and store staff are moderators.
dyson DC12 microsite
dyson's DC12 model features "no loss of suction" when compared with other leading models.
When asked to create a site that explained this, we decided to take the risk, and do a lab comparison with Japanese models.
The models were sent to be compared in a lab in France and the results were used by us to build a flash-based vacuum cleaner comparison interface where users entered their existing model and witnessed an animation.
FIAT Caffé Tokyo – Flash 3D Website FIAT launched their caffé on Aoyama-dori in Tokyo.
The Caffé has been a huge success in Tokyo, and we were asked to broaden the number of visitors.
Our concept was to create an online version of the caffé where anyone in the world could experience the music and atmosphere of the caffé as well as finding out up-to-date information about events and booking.
Audi R8 V10 Virtual Launch
To launch the new Audi R8 V10 model in Japan, Audi decided to hold a VIP event at their famous Audi Forum in central Tokyo.
Our task was to invite the general public to the same event...
Using the architects building plans we created a virtual version of the Forum and it's contents, and staged a "Virtual Launch".
This project was the subject of an article (Japanese) in Nikkei Design magazine.
COACH Japan e-commerce launch promotion
Via US direction, COACH Japan decided to launch their online store in Japan.
Our launch concept was to enlighten consumers to the fact that all 500+ products could now be purchased online. The work featured the underlying theme of 500+ products. The posters featured QR codes built from products which sent users to the domain if they photographed the poster with their mobile phone.
Volkswagen Polo GTI Microsite
Volkswagen's Polo GTI was launched to appeal to the younger generation.
Our mission was to create a flash mini-site which aimed at capturing their attention.
Our concept was aimed at focussing on the gaming generation and we created an interface to match that style.
The site featured a voice guide and a virtual drive video.
Gillette Fusion 5+1 Social Concept Gillette became involved in a "blade war" with their competitors. The products were competing for who had the most blades.
Our concept was to move away from the blade war and focus on grooming. The idea was to create a face challenge website where young men could get their friends to vote for them online in various face battles. Finalists would be given Fusion products as prizes.
iPhone Application Concept Japan is one of the most prone areas in the world to earthquakes. Most households keep earthquake kits handy incase of a disaster.
This concept is a virtual quake kit.
This application, when triggered, would set the phone to emergency mode, and would offer a variety of emergency features, the most important being automatic GPS location sharing and automatic wake-up alarm via motion sensor.
Creative Concept / Icon Set Design
Toyota Hybrid Synergy Drive With the huge sales in HSD models, Toyota wanted to share the news with the world.
We came up with the idea of installing "live" digital signage at various locations across Tokyo where the actual number of CO2 Emissions reduced would be shown.
Creative Concept / Digital Signage
AVAYA Connections AVAYA in Japan were falling behind other telecommunications products with their brand awareness.
To answer their concerns, we came up with 2 campaigns which were focussed on the target market, middleweight IT management.
Campaign 1 involved a banner campaign and minisite showing how connectivity helps the Honda F1 team. Prizes were awarded to applicants on the site.
Campaign 2 focussed on baseball and travel, showing how important it is to connect with colleagues / team mates.
Volkswagen New Beetle Cabriolet
Volkswagen were looking for a way to appeal to the younger generation with their New Beetle Cabriolet model.
Our concept was called "The Joy is in the Journey"
The site featured illustrated animated scenes depicting various journeys. We also created a screensave and e-cards.
site offline now
Creative Concept / Design / Illustration
FIAT Caffé Yuigahama Beach
With the success of the Tokyo caffé, FIAT opened a summer beach caffé in Yuigahama Beach, a couple of hours from Tokyo.
Our mission was to drive visitors to the Caffé and create a connection with people back in Tokyo.
Our concept was to create a live link to the Caffé. We arranged a digital connection to the beach and installed 2 webcams and a beach blog computer for 2-way chat via the website.
site now offline
Creative Concept / Design / Installation
AICHI Expo British Paviliion
We were awarded the task of designing the website for the British Embassy Pavillion at the Aichi Expo in Japan.
Our focus was innovation with nature.
The site featured videos of installations, a 3D isometric interface, and our friendly Gecko.
(rollover the image on the right to meet him)
site now offline
Creative Concept / Design / Installation
AVIRA Software Notifiers / Web Banners
When AVIRA launched in Japan they asked us to create a range of graphics to use as software notifier screens and also on their new Japan site.
We proposed a variety of imagery mainly focussing on protection and Japan.
Disney Japan Mobile Site
Disney Japan need a way to advertise their vast range of mobile content for the various different mobile carriers in Japan.
We created a template system to display different content for each mobile browser type.Users could download all the latest characters and screensavers for their handsets simply my mailing them to their phone.
site now offline
Creative Concept / Design / Animation
Digital Concept Lifecycle
Personal project. Chart to illustrate the vital elements of a digital concept.
Volkswagen Tokyo Motor Show
Volkswagen's Motor Show is a purpose built unit which travels the world visiting various locations.
Our concept was to try and reflect the fact that a piece of the VW factory was coming to Japan.
The site featured custom recorded podcasts for each model.
